# Scale Intelligence > Scale Intelligence watches your market across 75+ sources, ties each buying signal to a real buyer, and routes the best opportunities to sales or GTM agents. Run go-to-market like an experiment. Scale Intelligence is a market intelligence platform for B2B go-to-market teams. ## Product - [Market Signals](https://scaleintelligence.dev/#market-signals): Monitors read the public record across communities, hiring, GitHub, events, competitors and your own CRM. Every signal arrives with the evidence behind it. - [Buyer Intelligence](https://scaleintelligence.dev/#buyer-intelligence): Signals add up per account and per person on a ladder of buying stages. Noise is filtered out, what is left is scored, and the strongest buyers are routed as leads with the reasons attached. - [Plays & Experiments](https://scaleintelligence.dev/#plays-and-experiments): Write the hypothesis and the forecast, then run the play against accounts you left alone. Keep what moves pipeline, scale it, and stop the rest. ## Solutions - [Signal-based outbound](https://scaleintelligence.dev/solutions/signal-based-outbound): Turn buying signals into plays, run them through the tools you already use, and get a report every week on which ones actually worked. - [GTM engineering](https://scaleintelligence.dev/solutions#gtm-engineering): A dedicated GTM engineer defines high intent with your team, deploys custom signals and runs the system. - Account-based marketing (coming soon) ## Case studies - Grow a community of ICP buyers: 100K+ community of ICP. Grew a subreddit from zero to 100K+ members, making it the go-to community in the category. - Grow community of ICP: 20K+ Reddit community built. Built a 20K+ engaged following and achieved GEO ranking within the first week of launch. - First-page AI citation placement: 1 week GEO ranking achieved. Achieved first-page AI citation placement across ChatGPT, Claude, and Perplexity within one week. - Reach + ICP sign-ups: 3M views, 300+ sign-ups. $100K in prizes. NYC Agent Hacker House. - ICP at the event: 4 curated events, ~50% ICP match. Senior engineers from top companies in real product conversations. ## How it works 1. Define high intent: Connect your website and CRM, then agree the buyers, signals and thresholds that qualify an opportunity. 2. Map your market: Custom monitors attach each signal to the right person and company, building a live model of your market. 3. Route the next move: The strongest buyers reach your team with full context. The rest go to agents, outbound or your own stack via MCP. 4. Learn what pays: Every action and outcome writes back, so the model learns which signals and plays create pipeline. ## Plans Full details: https://scaleintelligence.dev/pricing - Self-serve: $79/month. The platform, with ready-made monitors. Includes: Ready-made monitors; Buyer enrichment and scoring; Slack and CRM routing; MCP and API access (soon). - Managed signals: $999/month. We build and tune the signals for your market; your team runs the plays. Includes: Everything in Self-serve; Custom signals for your market; Tuned with you every month; A weekly signal report. - Fractional GTM Engineer: $2,999/month. A GTM engineer builds and runs it with you. Includes: Everything in Managed signals; Define high intent with your team; Six or more custom signals; Ongoing operation and tuning. - Custom GTM Engine: Custom. An intelligence and agent system built around your GTM. Includes: Everything in Fractional; Proprietary and specialist sources; Custom infrastructure and integrations; Agents across outbound, content, ads, events. ## Who it fits Our data is strongest for companies selling technical products and services. Other markets start with a custom signal report. Strongest fit: Developer tools, IT services, Cloud infrastructure, Cybersecurity, B2B GTM agencies. ## FAQ ### What is a buying signal? Any event that could indicate a buyer’s needs, timing or intent: a relevant discussion, GitHub activity, engagement with a competitor, a new executive, hiring, event attendance, website behaviour, or a dormant CRM account becoming active again. ### How is Scale different from an intent data provider? Intent data tells you a company might be in market. Scale ties each signal to the specific person and company behind it, scores them on fit, intent, timing and recency, routes the next action, and measures which signals and plays actually create pipeline. ### Does it replace my CRM or outbound tools? No. Scale connects to your existing CRM, Slack, data sources and GTM tools, and sends opportunities into them. You can also reach it from your own agents via MCP. ### Who is it for? Teams selling technical products or services, such as developer tools, IT services, cloud infrastructure, cybersecurity and B2B GTM agencies. Other markets are evaluated through a custom signal report. ### What does “run go-to-market like an experiment” mean? Every play starts as a hypothesis with a forecast, runs against a control or holdout segment, and is judged on its measured effect. What works is kept and scaled, and what doesn’t is dropped. ### How much does it cost? Self-serve is $79 a month. Managed signals is $999 a month. A Fractional GTM Engineer is $2,999 a month. A Custom GTM Engine is priced per project. ## Blog - [What Are Buying Signals? All 27 Types, With the Public Record Behind Each One](https://scaleintelligence.dev/blog/buying-signals.md): A buying signal is a dated change at a named company that you can verify. The complete list of 27, across hiring, funding, technology, product, legal, contract, customer and property changes, with the public record you can look each one up in. - [The MSP AI Maturity Framework: How AI-Native Is Your GTM?](https://scaleintelligence.dev/blog/ai-maturity-framework.md): A general framework for how AI-native any go-to-market function actually is. Six rungs from Manual to Autonomous, the wall sitting above each one, and the single thing that clears it. - [10 Ways to Improve B2B Marketing With Agents](https://scaleintelligence.dev/blog/10-ways-b2b-marketing-agents.md): Marketing leaders are experimenting with AI agents in silos. The true advantage comes from a unified strategy. Here are 10 ways AI agents are transforming B2B marketing. - [Why AI Content Sounds Generic (And What Actually Fixes It)](https://scaleintelligence.dev/blog/why-ai-content-sounds-generic.md): Almost everyone complains about how AI content sounds. The genericness is the predictable output of four mechanical forces — three baked into the models, one the writer's responsibility. ## Optional - [Resources](https://scaleintelligence.dev/resources) - [Integrations](https://scaleintelligence.dev/integrations): Claude, Codex, Cursor, Grok and your own agents over MCP; leads into HeyReach, Instantly, HubSpot, Salesforce, Attio, Slack and Teams - [Full text of every post](https://scaleintelligence.dev/llms-full.txt) - [RSS](https://scaleintelligence.dev/rss.xml) - [Get a demo](https://cal.com/roman-georgio-sdocm3/discovery-call?overlayCalendar=true)